Sabtu, 23 Agustus 2008

How to Turn Your Book Signing into a Sell-Out!

by: Judy Azar LeBlanc


Everyone loves a successful book signing! When I had my very first book signing it was a total flop! Well, maybe not totally, the book store did order six books and I did sell two of them! But success comes after failure only if you try again.

So what went wrong? I asked myself. Several things went wrong. First, I didn't invite anyone to come to the book signing; I didn't have any promotional material with me; I barely spoke to the customers because I "foolishly" thought they would all run up to my table to see what the book and author were all about, and the worst thing I did, was to stay sitting behind that little table for the whole two hours! Wrong -- wrong -- wrong.

Today, because of that failure, I have not had a book signing anywhere that has not been a complete sell-out!

So, how did I go from being a complete flop to becoming a complete success? Here's how!

Where I live, all of the Barnes and Noble Bookstores are independently run, whereas Border's Bookstores are centralized. That means that each Barnes and Noble bookstore decides independently on who, what, when and where and if they will authorize book signings. In this case, it is important to get to know the "store" and the manager at each store. Establish a rapport with him or her, and give them a little background about yourself and your book. Don't be afraid to ask if you can have a book signing at their store, or to emphasize the fact that you are a local author.

Because Border's Bookstores are centralized, that means that the Regional Manager decides on all of the book signings for all of the stores. Here is where you really want to establish a rapport. I made it a point to do so with our Regional Manager and since then, she willingly books me at any of the Border's bookstores that I want. One consideration in choosing a store is demographics. Apparently, each bookstore sells a particular type of genre more than others. For example, where I live, the community is very family-oriented, so books on fantasy, child-rearing, and especially children's books are hot items. A few miles further south, there is a university town... and believe it or not, romance books are a hot item at that store!

Although The Regional Manager books all of the book signings for all the stores, each Border's Bookstore handles the mechanics of the book signing independently. Here again, it is important to get to know the store and the Store Manager because that means they give you a better location, more traffic gets directed to you, and more announcements are made about you over their loudspeaker.

Next, prepare... prepare... prepare. I can't say enough about this. We are published authors, which connotes "professionals"... Prepare for your book signing just as a professional would:

•Always check with the store before contacting any media. It has been my experience that they do a great job with the media and advertisements. If you want to send a press release to a local paper, ask them who to contact. They are very nice about giving you that information, or they will tell you that they are going to do it.

•Make invitations and give them to all of your friends, acquaintances, and family members, and e-mail everyone you know who would be interested. I also give them to my dentist, doctor, people I know at the local grocery store, and people I know at church.

•Have a framed 8x11 or 11x17 picture of your cover on an easel for display.

•Prepare flyers... not just black and white blurbs about your book, but jazz it up and make it look professional. Include a short "eye-catcher" blurb about your book, a list of one liner endorsements, a short bio about yourself and the availability of your book. Be sure to always include your web page on every piece of paper that you have for handouts.

•Always have bookmarks to give the customer with every book you sign.

•Have a candy dish at your table filled with candy. However, always ask the store manager if it is alright. This is important because some store managers don't like food in their store. I've never been turned down; however, I do always buy the individually wrapped mints.

•People love "free-bies." Here is a list of what I take to every book signing:

1. Framed Book Cover on a stand. Not all bookstores have signs printed for your book signing.

2. A transparent bookstand to show off the books. They show off the book better as opposed to just having the books lying on the table.

3. Postcards to hand out -- with your book cover and a short blurb, availability and web page.

4. Flyers printed on colored stock so that they stand out. Ask the store manager if you can put a few up on their windows. I've never been turned down. After all, they want to sell books too.

5. Brochures. This is up to you. I have brochures with me, but I don't put them out because of the expense. However, every now and then I do run into a librarian or a school book buyer and I do give one to them.

6. Business Cards -- have them in a nice business card holder next to your book cover -- make sure your cards list your web page.

7. Pens with your book title and web page printed on them -- this tip I picked up at a book conference. When a customer buys my book, I sign it with one of my pens and then I give them the pen along with the book.

8. Bookmarks -- This is a must. Every book should include a bookmark. Have them made with a small picture of your book cover, a list of very short two or three word endorsements and your web page.

9. A table cloth -- It has been my experience that some book stores have already set the table with a table cloth and some don't.

I always carry one with me just in case.

This may seem like a lot, but believe me, when it is laid out on the table, it isn't much. Keep in mind we are professionals, so everything you do, think like a professional.

Last but certainly not least... never sit at your table. Don't be shy; greet the customers as they walk by, smile, introduce yourself, hand them a flyer, and tell them that you are a local author who is having a book signing today on behalf of (name of bookstore). Tell them a little about your book.

If you are like me, book signings are a lot of work, but they are also a lot of fun! You meet a lot of very interesting people, and even if they don't buy your book, they walk away with a flyer or a postcard and they will either read it or check your web page.

More importantly, when you are done, always thank the store manager and the staff who participated in your book signing. Never leave without a thank you and a hand shake.

Since I have practiced this... I have been invited back several times to most of the bookstores in my area, and now they order a minimum of about 25 books, and I always sell-out!

Good Luck and Happy Book Signing.

Copyright © 2007-2008 Judy Azar LeBlanc

Part Time Freelance Writing On Elance, Rentacoder, Guru

by: David Drake

There are many websites that publish freelance writing jobs on their sites. As a freelance writer, you can bid for the writing jobs that are available. If your bid is selected, you get the opportunity to complete the job. The payments are made through online virtual banks such as PayPal and e-Gold, wire transfer or checks. The market is huge and you can bid for writing jobs on more than one site.

Many outsourcing or freelancing websites operate the same way, with minor differences. In this article, we shall explore three prominent websites in the industry.

Elance -

Elance has a very simple design which doesn’t confuse the users. It is very easy to search jobs and obtain a comprehensive results’ page. The specialty in Elance is that they show the number of bidders by their name and relevant information, except for the amount bided for, unlike in some other freelance websites. The advantage in this method is that you can see who your competitors are, their reputation etc before determining the amount you want to bid for. At Elance, you can either browser or search for freelance writing jobs. But in order to bid for a project, you will need to have a registered account at Elance. Registration with Elance can be chosen over two packages. One is a free package with restrictive advantages while the other is subscription with more services and facilities. For part-time freelance writers, the basic package is recommended. Once the account is created, you can create your profile. Unlike other websites, Elance has an admission test to be passed before submitting bids.

RentACoder –

RentACoder has a professional interface and is quite straight forward compared to many other websites. It offer jobs in many categories and is one of the safest sites when it comes to payment transactions as payments for every project goes in to escrow before the start off of the project. RentACoder also, has a special team of facilitators who act as arbitrators in any case of dispute that may arise between the coder and the buyer. So all in all, it is a very professional site which works according to strict rules and regulations. If you choose to become a part time freelance writer on RentAcoder, it is vital that you read through their FAQ and other related articles on how everything works around the site. RentAcoder is a global community in its true sense because wherever in the world you are, you can work and get paid on time.

Guru

With a clear cut interface, Guru provides a high usability for freelances to navigate and find jobs. Just as any other website, you will need to create an account and a profile before you can start. In order to find a suitable project you could either browse through writing categories such as Writing/Editing/Translations or simply search with a keyword such as ‘proofreading’. As with all other websites, make sure you evaluate the deadlines and allow yourself sufficient space. Also, make sure that you place a worthy bid amount because the website will deduct a percentage from what you earn as a service fee.

Steps To Starting A Home Based Writing Business

by: David Drake

Before you move on further with the idea of starting a home based writing business, you should assess your skills. I don’t mean to discourage any of you, but I’ve known many people who got themselves in to the wrong business and lost all their savings, properties and the business itself, along the way. So make sure it won’t happen to you by evaluating whether writing is your greatest strength.

A small amount of time introspection can give a definite shape to your future.Once you are confident about your abilities, do some research online and offline. Find people who would outsource their writing jobs or assign projects to you. Do not jump start with this business. Start if off as a part time job, while you keep your full time job. If you are a home staying mom, start off the business on your own without involving partners or employees.

When you step in to the world of freelance writing, it is always better to have a safety net to fall on to. So don’t keep too much hopes and invest too much on equipments, office space etc initially. All you need to do is buy a reliable computer (maybe a used one) and good word processing software. To begin with, it is advisable to use free word processing software such as Open Office. A telephone connection with internet and a good printer are other essential equipment for the job. Once you start getting good work you could take up from there.

You may be skillful as any great writer out there, but you will need to keep out to date. With internet dominating home based businesses, there is an increasing demand for freelance writing; so search for new writing leads and develop your skills everyday. Try out different styles of writing and different assignments such as newsletter writing, magazine articles, blog posts, SEO articles, ghost writing e-books, proposals, resumes and the list goes on…

Market yourself everyday. There are websites that allows you to post advertisements promoting your services. Keep track of all such sites and the customers that you meet. A good rapport with customers is the key to any successful business. Remember that, most buyers tend to stick with the same writer if they become impressed with the work. So make sure you’d always deliver on time, be professional and keep to your word.

Continue working part-time for at least 6 months before moving on to full time writing. By then, you should have made a lot of contacts in the field and have sufficient number of buyers to compensate for a good income. If your projects are getting out of hand, recruit one or two people as part-time employees. However, before doing so, do a feasibility study to see if you can still make profit, increase business and keep up to the reputation you’ve built by having people working for you. If everything goes well, you might even be able to employ people on full time basis and start off a small company of your own.

Top 10 Freelance Writing Resources On The Internet

by: David Drake

RentACoder.com

If you are new to home based money making industry as a writer, RentACoder is probably a good place to start from because its procedures are quite straightforward. Signing up for this website is totally free but you will need to pay 15% of each project you win, as a service fee. Since the money is escrowed by your buyer before project inception, your payments are guaranteed if you do a quality service.

Scriptlance.com

There are many job postings at scriptlance, however; many of those projects never get rewarded. It is quite difficult for a beginner to start off at scriptlance because there is a lot of scamming going on in the bidding phase. However, if you are able to build a good reputation, you can be sure to have a lot of buyers awarding you projects on long term basis.

Guru.com

Guru is a professional freelance website which allows free membership as well as subscriptions known as Guru VENDOR. Although there are many job listings, many buyers choose to have Guru Vendors bid for their projects, so if you sign up with a basic account, you might not go too far with this website.

Elance.com

Elance too has two categories of membership; basic which is free of charge and professional which should be subscribed to. Upon sign up, you cannot bid on any project until you pass an evaluation test from the website. Elance too is a secured site as it facilitates payment escrow.

Craigslist.org

This is a biggest classified portal on the internet and so possibilities of finding work in here is endless. As a writer you could either search for freelance work or post an advertisement promoting your services, free of charge. The downside is that, according to website rules you cannot post too many ads as you will become suspended from the website.

Getacoder.com

This website operates quite similar to RentACoder with the exception of allowing free memberships as well as, premium memberships. Their commission per project is 10% of the project value plus a fixed charge of $5.00

The downfall however is that, if your account remains on zero balance for over 30 days, it will be frozen.

Gofreelance.com

This is a very professional website with a lot of professional and highly paid writing jobs on the offering. However, you will need to subscribe as a member to work. But the good news is that you can apply for a trial period of 7 days by paying only $2.95 thereby, you can have a taste of what you are getting in to before investing money on membership.

Essaywriters.net

If you are a professional writer, essaywriters.net is your perfect opportunity. Signing up for their service is easy however; you will only be able to take up projects once your application is accepted by the website within two weeks.

Getafreelancer.com

You will find quite a lot of writing related freelance opportunities at getafreelancer. Membership is free and here’s how it works. Getafreelancer allow new users to make only 15 bids per month. For each month a writer remains a member at the website, 1 point is added. So if your membership is 1 year old, you will get the chance to bid on 27 (15 + 12) projects per month.

Freelancewriting.com

This is a supermarket of freelance writing jobs. What this website does is to obtain feeds from top freelance websites and display all relevant jobs. So if you don’t have time to spare on several websites, this will be your ideal shopping place.

Getting Started In Online Freelance Writing

by: David Drake

The online market is as robust as it has ever been. And this time around, unlike the late 90's, companies are actually putting money in their web sites.

In 2004 Google had 4.28 billion pages in its database .The real figure of the number of web pages on the internet is predicted to be closer to 14 billion pages. Can you estimate how many writers would be needed to write this colossal amount of information?

On the Internet “Content is king”. The whole internet economy functions on content. There are informational websites, websites selling products , news portals, blogs , forums and the basis of all of them are words….that’s where writers come in.

As of March 2007, approximately 1,114,274,426 people worldwide use the Internet, according to Internet World Statistics. This number is expected to grow much more. As of 2006 only 15.6 % of the world population had access to the internet.

Fasten your seat belts: You are at the right place at the right time! The future of freelance writing is on the Internet and in company Websites.

The best thing that ever happened to freelance writers may be the demise of the typewriter. As typewriters died - and computer keyboards and the Internet thrived - a world of opportunity opened for people who write for a living, says Peter Bowerman, an Atlanta-based author of The Well-Fed Writer: Financial Self-Sufficiency as a Freelance Writer in Six Months or Less.

Back in 1991 a published author once remarked that you could expect an average 70 rejections when you could write something and send it for publishing, whether you are a newbie or a seasoned pro.

Using traditional methods such as direct mail, cold calling, networking… all took a lot of time and drastically reduced the income. The Internet made the freelancer’s life much easier. You can communicate with your client sitting in your pajamas.

Most of the freelance writers who make great money at it these days have diversified their client bases away from print media and toward the world of ecommerce. As a result, when you’re just getting started, the best place to collect a writing paycheck is online.

The freelance industry is literally booming. Sixty billion dollars of work is now outsourced to specialists worldwide. According to the US Department of Labor, “35 million Americans class themselves as independent professionals.”

In the past three years, companies have increased their outsourcing by 22%. A survey conducted predicted that companies using freelance services will more than double from 20% to 50%. Being part of a $120 billion industry won’t be bad!

Freelance writing is a competitive field as it is today. There are many people joining hands from around the globe and this means, services given away for competitive prices. Employers or buyers (as they are commonly known) prefer outsourcing their writing jobs because it is a way of reducing the employee tax they ought to bear and other responsibilities they’d have towards formal employees.

Here's a prediction.With the ways things are moving the freelance industry will only increase in size and scope. Keep on the lookout where you can make your mark!

7 Ways To Get Paid To Write Online

by: David Drake

More and more people tend to earn at home nowadays. However, the catch is that stay-at-home jobs don’t work with many fields. If you are a good writer, then you are among the lucky lot and we are about to discover how it is so.

Usually freelance writing work is available through various resources through freelance exchange websites such as rentacoder.com, scriptlance.com etc. There are also a number of sites for classified advertisements where these work can be easily found; e.g. craigslist.com. If you search through such sites, you will understand that you have many options.

? Blog writing and reviewing is one popular option open to writers. Many freelance exchange websites have openings for this kind of projects with an increasing trend. The task at hand could either be to write on a given topic which will become a blog or to make comments on already written blogs with a back link to the buyer’s account, so as to increase search engine rankings to a particular site.

? Writing for SEO is another popular method. Many website owners are interested in getting a high rank in SERPs (Search Engine Result Pages) as it will be advantageous for increasing web traffic and their sales. Therefore, website owners will provide writers with sets of keywords to be included in the article. The writer should be skilled enough to meaningfully use these contents without harming the flow and the originality of the article.

? Writing Newsletters is another method. Various institutes now outsource their newsletter writing through many websites. The writer is given specific topics to be written in standard or specific newsletter formats. This work can be considered relatively easy due to the nature of the work. In most cases, you will be given a newsletter template where your job will be to fill in the content according to the given format.

? Writing auto-responders is an ideal job for creative freelance writers. It is usually a very simple task requiring high creativity. Your task as a freelance writer in here is to come up with attractive auto responders with plenty of creative thought.

? Content writing for websites is a highly paid job because it is the writing that turns visitors in to buyers. So if you are a writer with high language skills and if you have a very good creative mind, this job is for you.

? Ghost writers are those who get paid the most. Whenever you are expected to become a ghost writer, it has to do something with publishing the content be it an e-book, research paper or a single article. As a ghost writer, you are expected to come up with the general outline of your project. Once everything is discussed, the writer will start on the project.

? However, if you want to retain your copyrights and take credit for what you do, you still have the choice to do that with websites such as associatedcontent.com. It’s a place where you can simply publish your article and get paid for the number of page hits you receive. In other words, the more popular your articles become more money you will earn!

Opportunity Spotting : Freelance Writing Is Booming.

by: David Drake

The word freelance was first coined by Sir Walter Scott, a renowned Scottish historical novelist and poet when he wrote his novel Ivanhoe to refer to a medieval mercenary warrior. In 1903 the word was officially recognized by etymologists and made it to the Oxford English Dictionary.

Simply put, a freelancer is a person who is self employed. Freelancers seek out different projects which vary in their size, scope and variety. In case of freelancing writing, projects may include article writing, book writing, ebook writing, Technical reports, editing, proofreading, white papers, direct mail, copywriting, newsletters, Ezine writing… and much more.

A Look at Current State of Industry

The freelance industry has literally boomed. $60 billion of work is now outsourced to specialists’ worldwide. According to the US Department of Labor “35 million Americans class themselves as independent professionals.”

In the past three years, companies have increased their outsourcing by 22%

A survey done predicted that companies using freelance services will more than double from 20% to 50%.

This trend is not a localized trend to be seen in USA or a few countries but is slowly becoming a global phenomenon.

Looking at it ,being part of a $120 billion industry won’t be bad!

But why exactly has freelance writing boomed?

Though there are many reasons behind this phenomenon ,two reasons which clearly stand out above the rest.

The explosion of the Internet

The Internet is a relatively new medium when you compare it to other mature mediums such as television and radio and is still in its Wild West days. Apart from being a huge information resource it is also a huge advertising medium where companies get their businesses from.

Shift in business practices:

Back in the good old 60’s and 70’s you could set up a successful business and could expect to reap profits for a long period of time. Businesses could afford full time employees in all areas. With hyper competition and large fluctuations in technology, businesses have adopted a different model. They only do the thing which they do best and outsource all other activities to specialists.

So rather than having a full time writer on the company’s payroll, it’s more efficient to find a writer who specializes in a particular type of writing. If a company needs articles written for their website they would post a bid on a website such as Elance.com for a web content writer, get it done and move on. Another time they need a good copywriter they would post a bid for a copywriter, get the job done and move on. The key point to understand is that companies now place more value on specialists - freelancers who are more skilled in a narrow focus of work.

For freelancers, this literally means a world of opportunity. You can work from home, doing interesting and rewarding work, working with customers all over the world. You can be paid directly into your bank account, and earn more than you ever dreamed possible in your 9-5 day job.